Marketing ROI Calculator & Data Analytics Platform

Overview

Marketing teams need to prove the value of their spend, but their data is trapped in silos. Ad spend lives in Google/Facebook, website data is in Google Analytics, and revenue data is in Salesforce. Manually stitching this data together is a slow, error-prone nightmare that makes real-time optimization impossible. This custom-built data analytics platform automates the entire process. It provides a dedicated hub to connect all your marketing and sales APIs, and then visualizes the joined data in a powerful ROI dashboard. This allows marketers to save countless hours on manual reporting, make faster, data-driven budget decisions, and clearly prove the impact of their campaigns on the bottom line.

Retool Features Used

Integrations Hub: to provide a self-service page where users can connect and disconnect their various marketing and sales APIs (Google Ads, Salesforce, etc.).
Unified ROI Dashboard: to automatically join data from all connected sources and present a single, real-time view of campaign performance, from spend to revenue.
Multi-Level Drill-Down: to allow users to click from a high-level campaign in the main dashboard down into a detailed modal showing the performance of individual ad sets and ads.
Actionable Insights: to enable users to take immediate action, such as pausing a poorly performing campaign with a toggle switch directly from the dashboard where they are viewing the data.